Successful wedding
photography is about more than just new equipment and creativity. It's
about analyzing your competition, establishing your market, and being
viewed as an authoritative leader within your industry. This can't be
accomplished by remaining in the dark ages—but how do you move forward?
In this book, you'll get the skills you need to do just that, making a
seamless and profitable transition to digital imaging.
From selecting equipment, to
building an efficient digital workflow, to increasing your profits, the
authors show you how to make digital work for you.You'll learn how to
discuss digital technology with your clients, develop effective
marketing strategies, retouch, and even add special effects to your
images.
Unravelling the processes
needed to implement this new technology, Jeff and Kathleen Hawkins
provide the information you need to make digital work for you—whether
you've already begun the transition or are taking your first steps!
