To succeed as a professional wedding and portrait photographer, you need more than just a love of photography. You also need a marketing plan that lets potential customers know who you are, what you do, and why they should spend their hard-earned money on your products and services.

Using techniques in Mitche Graf's fun-to-read book, you'll learn how to design a surefire marketing plan that makes the most of your time and money and even allows you to have a life outside you studio. Featured in this down-to-earth volume are tips from leaders in the industry—photographers renowned for their inventive and successful marketing strategies.

Whether you are just starting a photography business or are looking for ways to enhance an existing one—and whether your studio is based in a big city or a small town—the techniques in this book will put you on the path to success. A must-have resource for those looking to boost their business!

*Understanding your studio's strengths and weaknesses—and the strengths and weaknesses of your competitors

*Developing a marketing strategy with a hook that describes what you do best

*Designing an effective marketing plan