Look as brilliant as your pictures will with the Cyber-shot® DSC-W55 digital camera. Powerful, colorful and pocket-sized, this ultra-compact camera offers superb 7.2 megapixel imaging, Carl Zeiss® 3X optical zoom lens, high ISO 1000 sensitivity for low-light shooting and Stamina® battery power for up to 380 shots. A bright 2.5" LCD screen helps you compose shots, check results and read menus even in bright sunlight. 56MB of internal memory lets you capture the moment without a flash memory card. And a built-in slot for optional Memory Stick Duo™ media makes it easy to save and exchange photos. The Cyber-shot® DSC-W55 is available in four stylish colors including blue, pink, black and silver.

7.2 MP Super HAD™ CCD

More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony® Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Carl Zeiss® 3X Optical Zoom Lens Design

A top-quality Carl Zeiss® 3X Optical zoom lens design helps the DSC-W55 bring distant subjects closer and lets you frame shots quickly for better composition -- a real advantage for family sports, outdoor fun and travel photos.

Large 2.5”¹ LCD Screen

The DSC-W55 provides a large, bright LCD screen for composing shots, checking results, sharing your photos on location and reading camera setup menus even in full sunlight.

High Sensitivity Mode

With high sensitivity of ISO 1000, the DSC-W55 gives you better shots in low light so you can shoot without flash to preserve the mood -- great for birthday parties, indoor gatherings and candid portraits.

Clear RAW™ Noise Reduction

The original Sony Clear RAW™ NR (Noise Reduction) image processing technology helps suppress color noise that can accompany high-sensitivity shooting.

56 MB Internal Memory

The DSC-W55 allows you to capture a large number of images without a flash memory card, so it’s great for traveling or for quick candid snapshots.

Memory Stick Duo™ Media Convenience

The DSC-W55 also has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media -- the compact, high-capacity storage media that make it easily to upload photos to your computer or make lab-quality prints at home on your Sony Picture Station™ digital printer (sold separately).

Function Guide Text/Icon Display

An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust photo settings.

Versatile Color Modes

The DSC-W55 gives you greater creative freedom to adjust color mode for the creative results you want -- with Natural setting for subtle colors, Rich setting for more intense colors, in addition to Monochrome and Sepia color settings.

Convenient Photo Modes

To adjust quickly for specific shooting situations, the DSC-W55 lets you choose from several convenient photo modes: Auto, P-Auto, and Scene Selections for Twilight, Twilight Portrait, Landscape, High Sensitivity, Soft Snap, Snow, and Beach environments.

14X Smart Zoom® Feature³

The Sony Smart Zoom® feature intelligently “crops into” the central portion of interest in your photo, avoiding the image degradation of other digital zooms.

MPEG Movie VX Fine Mode

The DSC-W55 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second⁴), with length limited only by the capacity of your media.

Stamina® Battery Power

Sony lets you capture up to 380 shots² with a fully charged NP-BG1 Lithium Ion battery -- enough shooting capacity to cover a long weekend or a whole vacation.

Burst Mode-2

You can fire off four shots automatically at 7.2 MP mode or up to 64 shots at VGA Standard mode -- a great way to capture a child’s first steps or a pet’s best tricks.

Picture Motion Browser Software

Supplied software makes it easier to upload, organize and search photos on your PC -- and provides a convenient map view function to sort photos by location and display their origin on a world map by using an optional GPS unit.